Produced by HAI Creative
Client: Surgo Foundation
The state of Uttar Pradesh, with a population of +200 million has one of the highest maternal and child mortality rates in India. Surgo Foundation is an “action tank” that focuses on shifting behaviors by understanding why people do or don’t do certain behaviors and using these insights to develop solutions in these developing countries. This video explains the foundation's work in the Reproductive, Maternal, Newborn and Child Health (RMNCH) in Uttar Pradesh, India.